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With director Sam Raimi at the helm, Doctor Strange in the Multiverse of Madness not only opened up the doors to a wider Marvel Cinematic Universe but also brought a unique flavor of horror to the mix. As legendary genre magazine Fangoria quipped in a recent tweet, though, there are other "mad multiverses" in horror history. In fact, horror films have been wading in the crossover waters for some time. While the latest Doctor Strange film brought multiversal horror mainstream, it's not the first nor the maddest to do so.
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Starlog was a monthly science fiction magazine that was created in 1976 and focused primarily on Star Trek at its inception. Kerry O'Quinn and Norman Jacobs were its creators and it was published by Starlog Group, Inc. in August 1976. Starlog was one of the first publications to report on the development of the first Star Wars movie, and it followed the development of what was to eventually become Star Trek: The Motion Picture (1979).
Starlog was born out of the Star Trek fandom craze, but also was inspired by the success of the magazine Cinefantastique which was the model of Star Trek and Star Wars coverage. Starlog, though it called itself a science fiction magazine, actually contained no fiction. The primary focus of the magazine, besides the fact that it was mostly based on Star Trek fandom, was the making of science fiction media - books, films, and television series - and the work that went into these creations. The magazine examined the form of science fiction and used interviews and features with artists and writers as its foundation.
Science fiction fans, such as those who follow the television channel Syfy, have voiced that Starlog is the science fiction magazine most responsible for cultivating and exhibiting fanboy culture in America during the magazine's heyday in the 1970s through the early 1990s. Not only did the magazine cover media, the way it was created, and by whom, but they also attended conventions such as the "Ultimate Fantasy" convention in Houston, Texas in 1982 (which was a legendary flop) and kept fans updated on the current events in their respective sci-fi fandoms. Starlog itself followed the marketing strategy of labeling it "the most popular science fiction magazine in publishing history", which allowed the creators to home in on their fanboy market and use that advertisement strategy to their advantage. In later years many of its long-time contributors had moved on. Nonetheless, it continued to boast genre journalists such as Jean-Marc Lofficier, Will Murray, and Tom Weaver.
Starlog ended its run as a digital magazine published by The Brooklyn Company, run by longtime Fangoria President Thomas DeFeo. In April 2009, Starlog officially ended its time in print, moving 33 years of material (374 issues) into the Internet Archive where the issues are still available today in digital form. Though no new issues were created, all the past issues have been uploaded by users and are downloadable in multiple formats.
In the mid-1970s, Kerry O'Quinn and his high school friend David Houston talked about creating a magazine that would cover science fiction films and television programs. (O'Quinn and Norman Jacobs had gotten their start in creating and publishing a soap opera magazine.)